Branding For the People by the People – Ski Resort Marketing

If there were any questions surrounding the importance of having a brand communication strategy for employees, they have been laid to rest this week after the outpouring of Tweets, FaceBook comments and blog posts by the hundreds of ski resort staff commenting on the early season openings (or lack thereof) of ski areas across North America. read more >

THE VALUE OF A GOOD SHOW

What do snowsports trade shows mean to you? Do you consider them a valuable marketing tool or a necessary evil? The debate is a popular one. With the growing power of social media and the dwindling resources of brands, the cost of traveling to trade shows has undermined the once all-powerful model of the snow show. read more >

THE FUTURE IS NOW

Guess what your customers want. Your customers want it now. And they want it to be good. What is it? It is Nowism. The newest trend in consumerism, Nowism is your customers’ need for instant gratification brought on by a fascination with convenience and the almighty internet. It means people want quality content, and lots of it, at their fingertips. What does it mean for your company? read more >

INTERVIEW WITH ANTHONY BORONOWSKI

Professional skier Anthony Boronowski is known for his unique, smooth-as-silk style on the hill and his unique perspective on life off the mountain. Our copywriter, Mike Berard, managed to lure Boronowski away from the over 500 centimetres of November snowfall to discuss Whistler, the arts and making fresh tracks in the ski industry. read more >